Hospice of Southern Illinois, Inc.

About Hospice of Southern Illinois, Inc.:

Hospice of Southern Illinois provides communities in 27 Southern Illinois and St. Louis Metro-East counties a wide array of services for individuals and their families facing the end of life. The mission of Hospice of Southern Illinois is to enhance the quality of life for individuals and their loved ones touched by a terminal illness.

Website

Hospice of Southern Illinois, Inc.
Problem:
  • Dated look and feel of their website
Solution:
  • A complete redesign of their WordPress-based site
Result:
  • Fast, secure, mobile-friendly, search-friendly website

Easy Updates

Hospice of Southern Illinois, Inc.
Problem:
  • Content-heavy site that was hard to update and maintain
Solution:
  • Restructured site in WordPress so volunteers can easily update content, and manage events and registration
Result:
  • Content and events are updated more frequently and in less time

Google Grant Maximum Usage

Hospice of Southern Illinois, Inc.
Problem:
  • Google grant money for advertising was underutilized (using <10%)
Solution:
  • Set up and managed new Google AdWords campaigns
Result:
  • Google Grants allowance was pushed to near-maximum each month (<95% usage)
  • Increased to more than 5,000 new visitors PER MONTH

Mobile App Integration

Hospice of Southern Illinois, Inc.
Problem:
  • Information on mobile app wasn't syncing with website
Solution:
  • Added programming to website (an API) that allowed website content to automatically update to mobile app
Result:
  • Effortless content synchronization between marketing channels (website and mobile app)